A symposium on creating values in the meeting and conference industry

ICCA Scandinavian Chapter Meeting & European Hospitality Forum invites you to a joint symposium on "Return of investment (ROI), Sustainability, & Scandinavia’s Best Practice".

Where: The Norwegian School of Hotel Management, University of Stavanger, Room EAL-317
When: Monday, March 17th at 1330–1700


  • Welcome by Dr Truls Engström, Head of Institute, Norwegian School of Hotel Management
  • Confronting the Paradox of Sustainability and MICE – by Ms Cathrine Dehli, CR Manager, Nordic Green Choice Hotels
  • The “Third Wave” of competitive advantage: will the Scandinavian meetings industry go surfing or get swept away? by Mr Martin Sirk, CEO International Congress and Convention Association (ICCA)
  • Scandinavia’s best practice by Scandinavia’s greenest destination by Ms Anna Lindstrøm, Convention Manager Uppsala
  • The MICE and the Norwegian School of Hotel Management by Reidar J. Mykletun, Professor, PhD; Norwegian School of Norwegian School of Hotel Management
  • Green meetings – does it matter for their close stakeholders? by YOUNG PROFESSIONALS: Ms Ms Monika Bartkeviciute, MSc. & Yulia Puchkova, MSc., Norwegian School of Norwegian School of Hotel Management
  • Facilitation of best practice sharing by Mr Guy Bigwood, MCI
  • Sustainability & ROI, in a language we understand by Mr Elling Hamso, ROI Institute

Coffee-break with fruit and cakes served in the NHS Research & Experience Centre

Students at the Masters’ programme in International hotel and tourism leadership are especially invited, as these lectures are of high relevance to the MHR 210 Event and Meeting Management Course

For further information or participation, please contact:
Mr. Per Morten Haarr, Chairperson, Stavanger Convention Bureau +47 94499106
Prof. Reidar J. Mykletun, Norwegian School of Hotel Management +47 95776255

More information


Sist oppdatert av Hildegard Nortvedt (10.03.2014)

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